Most pitch advice focuses on format, but this talk focuses on impact. Whether you're pitching a game to a publisher, a co-dev proposal to a studio, or yourself in a job or partnership conversation, the principles are the same and use the same psychological concepts. This session breaks away from the usual templates and digs into the psychology behind great pitches. You’ll learn how to frame what you’re offering in a way that resonates with what your audience actually cares about, and how to build trust before you even get to the slide deck.
Key Takeaways:
• Learn to pitch from the listener’s perspective: Understand what your audience is really evaluating, their problems, and how to align your message to their priorities.
• Focus on value, not format: Why successful pitches communicate outcomes and insight, not just features and structure.
• Leverage psychological principles: Use concepts like narrative transportation, risk aversion, and liking to build trust and credibility quickly.
• Pitching as a long game: How to leave a lasting impression that opens doors even if the answer isn’t "yes" today.
• Focus on the next steps: The pitch is just the beginning. How can you take the next steps after a pitch and create action?