Everyone is a UX Designer

This session introduces the essential principles of UX design for anyone working in game development, regardless of discipline or seniority. The core premise is simple: every role in a development team influences the player experience, and understanding fundamental UX concepts enables better decisions across the entire production pipeline.

The talk will outline how people naturally perceive, process, and respond to information, and how these behavioral patterns can be leveraged to design more intuitive games.

No prior knowledge of UX is required. Participants will walk away with a practical understanding of what UX is, why it matters, and how to start applying its core principles in their everyday work.