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Tereza Soukupová

Tereza Soukupová

Community Manager
GRIP Digital
Tereza is a marketing professional with over 8 years of experience in the gaming industry, specializing in influencer marketing across Europe. She has led campaigns for major game titles, managing monthly budgets of around $100,000 and collaborating with creators on YouTube and Twitch. Her work spans both AAA and zero-budget campaigns, with a focus on strategy, outreach, and building effective creator partnerships regardless of budget size.

Talks & sessions

Views Don’t Equal Players: Influencer Marketing in Gaming

A practical overview of influencer marketing for game developers, combining experience from AAA and zero-budget campaigns. Covers what to prepare before starting outreach, how to approach creators, platform differences, micro vs macro influencers, and key tips and tricks for running effective campaigns regardless of budget size.