Stephane is doing a PHD in Marketing and a lecturer at Rubika, one of Europe’s leading schools for game design, animation, and digital creation. In his teaching, he explores how emerging technologies—particularly artificial intelligence and data science are transforming the way games are designed, analyzed, and experienced His work focuses on understanding player behavior beyond traditional in-game metrics. By combining gameplay analytics with techniques such as Natural Language Processing and behavioral data analysis, he investigates how developers can build a more holistic understanding of players and their motivations.