Players Are Talking. Developers Aren't Listening. (And Why That's a Mistake You Can't Afford.)

Every night, streamers play your game live. Thousands of viewers comment on every spawn, every bug, every design decision. Saying exactly what they'd never write in a Steam review. Almost nobody reads that data. Radek Hanzlik from Good Game will show how his team analysed millions of real stream chat messages and what that means for developers. Using a real game as a case study, you'll see which moments make chat explode, how sentiment shifts around patches and announcements, and how to spot incoming backlash before it hits social media. No surveys. No focus groups. Just what players say when they think nobody's listening. For developers, publishers, and marketers who want to understand their community beyond likes and Metacritic scores.