How to create lasting engagement

I will talk about practical experiences from developing free-to-play games and building a strong community.
The presentation focuses on player motivators, the importance of listening to the community, collaboration between designers and community managers, and using data to create meaningful events. I will show that the key to retention is the joy of the game, the constellation of the right approaches, and the willingness to learn from players — but also knowing when to (not) listen.