Spawn Intelligence: AI in Development and Gameplay

AI is no longer just hype or a content-generation tool – it is becoming part of how games are designed, prototyped, and played. Its biggest impact lies not only in outputs, but in how it reshapes pipelines, iteration speed, and team workflows.

This workshop offers a practical look at where AI truly adds value in game development (production, design, NPCs, prototyping) and where it hits real limitations. We will focus on real-world experience – what works, what doesn’t, and why AI is not a “virtual employee” you can simply plug into existing workflows.

We will also cover key risks: ownership of AI outputs, use of training data, real-time generated content in gameplay, and the resulting impact on players, communities, and relationships with platforms and publishers.

A key theme will be the human factor – why, as AI grows, so does the importance of curation, design intuition, and the “human touch” players expect.

Why attend?

Get a realistic, practical view of AI in gaming – what actually helps today and what to watch out for to avoid breaking your project or your player relationships.