Press X to Accept: Licensing in Gaming

Big names. Big brands. Big risks. Behind every iconic character cameo, hit soundtrack, or real-world brand placement in games, there’s a web of complex licensing deals that make it happen - or stop it dead in its tracks. Whether you’re dreaming of celebrity endorsements, memorable crossovers, or adding that perfect song to your game’s most emotional moment, navigating the licensing world is both an art and a legal battlefield.
In this session, we will pull back the curtain on how these deals really work. You’ll hear what it takes to negotiate with Hollywood talent and how smart studios turn brand collaborations into headline-grabbing successes. Expect candid stories, practical advice, and a few cautionary tales about what happens when the paperwork doesn’t quite match the creative vision.

This talk ends at 18:30.

AI & Creativity: Game-Changer or Legal Minefield?

AI is shaking up how games are made - from writing dialogue and designing characters to composing music and building entire worlds. But with new tools come new legal and ethical puzzles. Who really owns AI-generated content? How the new AI regulation affects game developers? How to leverage AI effectively while minimizing legal and regulatory risks?
This panel will explore the dynamic intersection of AI, creativity, and the law. Join us for a candid discussion on how studios like CD Project Red or Wargaming are integrating AI tools into their workflows, the legal frameworks that govern their use, and how to stay compliant without stifling innovation. Whether you’re enthusiastic or apprehensive about AI, you'll walk away with practical insights on how to harness its potential safely, ethically, and within legal boundaries.