Jakub is an experienced specialist in player communication and community building with more than 10 years of experience across the gaming industry. He is currently working on Gray Zone Warfare, focusing on community management, player communication, and content coordination.
Previously, he worked on projects including DayZ, Shadowgun Legends, and the Dead Trigger series, building and managing communities across PC, console, mobile, and tabletop game projects.
A strong community is one of the most valuable long-term assets a game studio can build. Using practical examples from the development of Gray Zone Warfare, this talk explores how a Community First approach can turn players into loyal ambassadors, strengthen your brand, support long-term sales, and positively shape the development of your game.