Successful Game Launch on Steam: Professional Page Setup and Go-to-Market Strategy

Agnieszka Gałecka and Filip Šťastný

A successful Steam launch starts long before the release date. This mixer session will focus on how developers can prepare their Steam presence, from store page setup, visuals, trailers, tags, and wishlists to messaging, timing, and community building.

The session is designed as an open discussion for registered participants who want to improve their launch strategy, ask questions, exchange experiences, and explore practical steps to help their game reach the right audience.

Steam Store Evolution: Two Years in Review

Since 2024, Steam has intensified the number of changes concerning storefront and store page optimization. I will examine these updates and analyze their impact on our products, determining the best strategies for adaptation. This presentation will focus specifically on elements related to in-store product presentation, such as screenshots, graphics, and other visual assets.