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Lucia Magáthová

Lucia Magáthová

UX Designer
Lucia got into games through theory – studying non-linear and experimental storytelling in books and games at university. After that, she joined Wargaming and has been working as a UX designer for World of Tanks for three years. Signature phrases: "but it's fine", "but this word matters", and "but don't worry, it's just a concept".

Talks & sessions

The Power of Buttons: How Interfaces Shape Game Immersion

In this session, we will explore game immersion, revealing how even seemingly minor UI elements — like buttons — can be essential in setting the game's mood. Drawing from research on player responses to interfaces, we will present 12 techniques for using buttons effectively in games, illustrated with examples from World of Tanks. Whether you're a designer, developer, or just curious about game psychology, this session will change the way you click the next time you play.