viii
Ivan Krechňák

Ivan Krechňák

CEO/CO-Founder
Ivan Krechňák, CEO of PowerPlay Studio, originally worked as an internal medicine doctor but has been active in the gaming industry since 2003. His specialization lies in game design and player psychology. PowerPlay Studio has released 20 games to date, played by over 23 million players worldwide. The most well-known titles include *Athletics Mania* and *Post Apo Tycoon*. The games are developed by an international team of over 80 people. PowerPlay Studio is actively involved in promoting sports and supports talented athletes such as Ján Volko, Zuzana Rehák-Štefečeková, and Matej Beňuš. The company has also collaborated with major brands like the Tour de France and the International Biathlon Union. In 2014, PowerPlay Studio received the Deloitte Technology Fast 50 in Central Europe award as the fastest-growing tech company in Slovakia.

Talks & sessions

Behind the Scenes: How PowerPlay Studio Created the Official Tour de France Mobile Game

Connecting Brands with the Gaming Industry in Practice
A brief summary of the current crisis in the gaming industry. Brand marketing as a major opportunity for game studios. Our journey to connect games with brands — the challenges we faced and the successes we achieved.