Unique F2P monetization strategies

As the free-to-play (F2P) market evolves, traditional monetization strategies like in-app purchases and ads are no longer enough to stand out. This session dives into unique and innovative monetization approaches that push the boundaries of what’s possible in F2P games. From ads integrated into the game world to Web3 technologies like NFTs and blockchain, brand partnerships, audio ads, and more, we’ll explore creative pathways to unlock new revenue streams. Drawing from my extensive experience in F2P game production, I’ll share practical insights, real-world examples, and my personal opinions on these strategies' effectiveness.