In this workshop, we’ll dive into the fascinating process of creating in-game assets that seamlessly integrate into two distinct game worlds. We will design two different (2D) health potions / drinks / first aid, each tailored to a different game genre – one in an elegant Art Deco style, and the other reflecting a sleek, futuristic cyberpunk aesthetic.

After crafting the potion designs, we will focus on creating custom labels and developing immersive in-game advertisements to showcase them. Together, we’ll explore how similar assets can be adapted to fit different environments, enhancing player engagement.

TECHNIQUES

• designing 2D health potion bottles, essential in aiding the player's recovery
• creating custom labels for these bottles, incorporating branding elements
• using the same visual and textual details, we will then design in-game advertisements to seamlessly integrate these assets into the game world

By the end of this session, you will have a clearer understanding of how to design authentic and compelling game elements that are crucial to storytelling in any game world. You will also learn about the journey of a 2D concept artist or illustrator in a video game studio as you experience the hands-on process of designing, branding and integrating these elements into a game environment.

CONTENT

Designing 2D in-game assets that are either interactive, engaging players through direct interaction, or story-supporting, enriching the narrative and atmosphere of the game.

REQUIRED SKILLS

foundational background in illustration or graphic design, basic drawing or painting skills, good knowledge of Photoshop

REQUIRED ITEMS

Laptop with Wi-Fi connection capabilities, installed Photoshop, tablet, motivation